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If you are interested in growth then
it is vital that your company have a
website. It is no longer an
optional component of an advertising
campaign. Dollar for dollar it
is the most inexpensive form of
advertising, especially when you
consider the geographic reach of a
website.
Here are a few of the many benefits
of having a website:
It increases credibility
A professional website underlines
your commitment to your business in
the eyes of potential customers.
It goes a long way to convince and
image conscious consumer that you
are here for the long haul.
It reaches a wider audience
Instead of your advertising dollars
having a limited geographic reach,
your website reaches the entire
globe. 17 million Canadians
have access to the internet at home.
That is a huge market!
It works 24/7
When your brick and mortar location
closes, your online presence remains
offering customers the opportunity
to learn about you when you are far
from the office or showroom.
It will help you stay competitive
It is estimated that 70% of Canadian
businesses have websites to promote
their business. If you are not
part of that 70% then you are at an
immediate disadvantage.
It saves on advertising
The internet is growing. Print
advertising is shrinking. The
internet is inexpensive. Print
advertising is expensive. Why
not divert some of your print
advertising dollars into web
marketing and start cutting
advertising costs?
It provides more information to your
customers
We live in an information age.
Your customers will find the
information that they are looking
for on the internet. You need
to make sure that you participate in
providing that information for them.
It saves time
Having a website will decrease the
number of pointless phone calls and
tire kickers in your day to day
business routine. People don't
need to call to see when you close
if it is posted on your website.
People won't come in to waste your
precious time, only to have you tell
them that they will need to go
elsewhere to get what they are
looking for. |
